Boston, MA, United States
Summary
parabôla is pickup soccer, organised. Find a game in your city, or host one at a field near you. I designed and built it end to end: the brand, the iPhone app, the API, and the computer-vision research toward stats from a courtside camera.
Service Design Intern
Savannah, GA
Internship
Summary
Collaborated within a 20-person cross-functional team for The Coca-Cola Company to reimagine the Sam’s Club Café experience.
Highlights
Synthesized 300+ data points from 176 survey responses and 12 stakeholder interviews into 5 major insights that anchored the project’s strategic direction.
Designed end-to-end user and employee experiences using service blueprints, journey maps, user flows, and personas to align frontstage and backstage workflows and improve customer flow through integrated digital and spatial touchpoints. (Details under NDA)
Figma, Framer, Adobe Creative Suite, Rhino 3D, Notion, KeyShot, Generative AI.
System Thinking, UI Design, Prototyping, Rhino 3D, Product Design, Interaction Design, Blueprinting, UX Research, Testing Methodologies.
Native
Fluent
SCAD project
Summary
UX Designer · Savannah, GA. Led a UX study on how users verify information and assess credibility on YouTube. • Synthesized 250+ data points, revealing users rate self-sourcing as low as 1.8/7 for controversial content lacking explicit links. • Conducted 6 usability testing sessions synthesized using behavioral heatmaps and empathy mapping to prove perceived credibility often outweighs proof, causing viewer drop-off. • Proposed fact-check UI overlays and contribution panels to minimize verification friction and shift users from passive watching to active critical thinking.
SCAD project
Summary
Service Designer & UI Designer · Savannah, GA. Conducted a measurable service experiment for the Forsyth Farmers Market in Savannah, GA, aimed at bridging critical information gaps between the market and its community. • Boosted the Customer Effort Score (CES) by 36% (from 2.38 to 3.25) by redesigning information architecture to bridge critical service gaps. • Raised projected awareness of market offerings from 10% to an estimated 50–85% through high-visibility on-site signage and digital hubs. • Captured 247 customer interactions and 20 digital scans during live prototyping, leveraging 45+ survey responses to identify and resolve systemic communication barriers.